An excellent 2008 campaign by World Wildlife Fund (WWF) has been resurfacing thanks to a recent Reddit post going viral.
The campaign, called WWF Japan – Population by pixel, was created by the agency Hakuhodo C&D / Tokyo.
The brains behind it were creative directors Nami Hoshino, Yoshiyuki Mikami, and designer Kazuhiro Mochizuki. Inspired by their work, Imgurian JJSmooth44 made a follow-up to their project and it’s just as powerful as the original.
“I did it as a programming challenge,” JJSmooth44 wrote.
Every Pixels is one animal. The more pixelated the image, the closer it is to extinction.
African Wild Dog. Estimated between 3000 and 5500 remain 
Asian Elephant. Estimated between 40000 and 50000 remain
Bengal Tiger. Estimated about 2500 remain 
Black Footed Ferret. Estimated about 300 remain 
Black Rhino. Estimated about 5000 remain 
Blue Whale. Estimated between 10000 and 25000 remain 
Giant Panda. Estimated about 1864 remain 
Javan Rhino. Estimated about 60 remain 
Green Sea Turtle. Estimated between 3000 and 5500 remain 
