An excellent 2008 campaign by World Wildlife Fund (WWF) has been resurfacing thanks to a recent Reddit post going viral.

The campaign, called WWF Japan – Population by pixel, was created by the agency Hakuhodo C&D / Tokyo.

The brains behind it were creative directors Nami Hoshino, Yoshiyuki Mikami, and designer Kazuhiro Mochizuki. Inspired by their work, Imgurian JJSmooth44 made a follow-up to their project and it’s just as powerful as the original.

“I did it as a programming challenge,” JJSmooth44 wrote.

Every Pixels is one animal. The more pixelated the image, the closer it is to extinction.

Hectors Dolphin. Estimated about 7000 remain


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